Big results rarely come from sweeping changes. More often, they’re the result of consistent, thoughtful improvements – applied day after day.
Oxygen8 Business Consultant Steven Naudé shares how the principle of marginal gains can unlock steady, sustainable growth for SMEs. Borrowed from Olympic coaching, it’s a strategy any business can apply.
The theory is simple: if you improve every process, habit, and system in your business by just 1%, those small gains compound into significant results over time.
British Cycling became world champions using this approach. Under coach Dave Brailsford, they optimised everything – from bike technology and massage techniques to travel routines and sleep quality.
In your business, this could mean:
Each change might seem small – but combined, they’re transformational.
From 2007 to 2017, British cyclists achieved:
All thanks to the aggregation of marginal gains. In your business, 10–15 small improvements – applied consistently – can have a bigger impact than a single dramatic overhaul.
“I didn’t know how to fix the issues. Oxygen8 gave us structure, clarity, and control – now our business runs better, and our people do too.”
– Curtain Clean
After two decades running Curtain Clean, Robert Anderson was stuck in daily chaos – staff issues, old routines, and no clear plan for growth. Working with Oxygen8, Robert and Nikki restructured operations, gave staff clear roles, and implemented systems that stuck.
Now the business runs with clarity. Staff take ownership, culture has improved, and Robert has space to lead instead of firefight. The shift wasn’t revolutionary – just a series of 1% improvements that transformed the business from the inside out.
Steven Naudé is a business consultant at Oxygen8 who helps owners transform operational overwhelm into steady, scalable success. With a practical eye for detail, he guides SME leaders through marginal improvements that lead to major outcomes.
You don’t need a full rebrand or major reinvention. You just need rhythm, momentum, and small improvements – applied consistently.
If you’re ready to stop spinning your wheels and start building a stronger business, Oxygen8 can help you find your 1% edge.
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