Managing the Annual Pay Rise: A Strategic Approach for SME Owners

Managing The Annual Pay Rise

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Pay rises are expected-but if mishandled, they can quietly damage your bottom line.

For every $40k salary, a 3% annual increase means an extra $1,200 per year per employee. Add that across your team, and your wage bill increases fast-especially when profit margins remain flat or costs are rising.

In uncertain or competitive markets, this can make the difference between surviving and thriving.

The Cost of Compounding Pay Increases

When salary increases are not paired with:

  • Price increases
  • Productivity improvements
  • Team restructuring

… they slowly erode profit. And in low-margin businesses, that erosion is dangerous.

In a market where inflation, interest rates, and costs keep shifting, every dollar counts.

So, How Should Business Owners Handle Pay Rises?

Before agreeing to annual pay increases, review these areas:

  1. Margin Impact
    Can your pricing absorb the increase, or are your margins already squeezed?

  2. Staff Performance & Value
    Is the pay rise tied to performance or time served? Rewarding contribution ensures fairness and ROI.

  3. Revenue vs Wages Ratio
    What % of revenue is spent on wages? If it’s creeping up, act before it’s too late.

  4. Customer Price Adjustments
    Have you raised your rates? If not, you may be funding team raises out of your own pocket.

A Common Pitfall: Delay Without Data

Many SME owners delay reviewing pay structures or pricing strategies, especially when staff are loyal or long-term.

But in a tough economy, loyalty doesn’t replace margin.

Instead of saying “yes” by default, use a structured review:

– Align salary changes with real productivity gains
– Review your pricing model yearly
– Monitor wage % of gross profit or sales
– Don’t delay difficult decisions

Client Success Story: TimberLab

“It’s helped reduce my stress and let me lead again. Oxygen8 gave me space to think – and someone to call when it counts.”
– Grant McIntosh, CEO, TimberLab

As a third-generation CEO, Grant was immersed in the day-to-day of running TimberLab, with little time to step back and lead strategically. With Oxygen8’s support, he regained control and:

  • Rebuilt leadership structure
  • Delegated with clarity and confidence
  • Introduced a dedicated marketing function
  • Shifted from reactive to high-level business planning

Now, TimberLab leads with greater clarity, supported by structured systems and a team that shares the load.

Final Thoughts

Staff deserve fair pay, but your business deserves financial health too.

Don’t treat pay rises as automatic. Treat them as strategic decisions supported by:

  • Clear data
  • Structured reviews
  • Confident pricing

The best business owners know: looking after your team means first looking after the business.

Meet the Consultant: Peter Jacobsen

Peter Jacobsen works with business owners across Auckland and beyond, helping them balance team culture with margin management. With a sharp eye for numbers and experience in high-pressure industries, Peter helps clients align people, pricing, and performance.