Newsletters sent to your clients and key contacts are a great way to stay front of mind when your customers are ready to make a buying decision. Here are some tips for writing a great newsletter.
- Make it educational rather than promotional Give people a reason to want to open your newsletter. If it contains some information useful to them each time they are more likely to open it rather than simply delete it. For example, if you were in the business of printing business cards you could include topics such as: What are the 5 key elements of a memorable business card? What are the benefits of having a laminated business card? Are business cards still relevant in the increasingly online word? What is the difference between digital and offset printing?
- Keep it short People have short attention spans. Keep the newsletter to 3-4 key topics that can be read in a few minutes. Once opened a customer will scan the topics to see if there is any section of interest to them before moving on. If your best information is at the end, a customer might lose interest before they get there.
- Include stories People love hearing stories, so include one in your newsletter. It may be something interesting that has happened or is about to happen in your business, a staff profile, an industry-related topic, or a customer success story.
- Add photos They say a picture says a thousand words, so add pictures that relate to your stories.
- Call to action End your newsletter with a call to action. Now that you have got their attention, what do you want them to do? Go to your online shop? Call you? Send you an email?