Need some help to create the business you’ve dreamed of?
We work with you to transform your business into a profitable company that can run itself. Contact Us today to get started.
Finding new customers is hard work and expensive, especially when the economy is subdued.
Selling to people who already know who you are and have probably already bought from you is much easier and cheaper.
In your accounting software – you will have a list of people or businesses who have previously bought from you. If you captured their email address at the time, the information is more valuable.
In your job management software – same as above, but you are more likely to have captured more information about the customer.
In a CRM database – You may use a CRM system to capture leads and manage your sales pipeline. You will find both those who you have sold to, and those that made contact but were not ready to buy yet.
On your social media pages (Facebook, Instagram, LinkedIn etc) – these are people that follow you and are interested in what you do.
Individual emails or phone calls – depending on your business, direct contact may have the best results. It doesn’t need to be a sell message but a way of simply staying connected.
Email newsletters – this still works! Send newsletters regularly to your contacts letting them know what you are up to, what you can offer them (they might not know your full range of products/services), what problems you able to solve, specials, customer testimonials etc. Even if they don’t read your newsletter, simply seeing your business name in their email list may prompt a decision to buy.
Social media posting – similar to email newsletters but can be more light-hearted as well. Great for sharing stories of how you are making customers happy.
Remember it is all about being in front of your customers when they are ready to make a buying decision. If you have provided a great product or service, they are more likely to buy from you again. Keeping in touch can increase the value of each of your customers, either through a repeat purchase, or buying a different product or service from you.
We work with you to transform your business into a profitable company that can run itself. Contact Us today to get started.
Shaun Goldsbury is an expert in commercial decision-making and strategic risk assessment. With a deep understanding of complex business situations, Shaun is skilled at quickly identifying issues and driving meaningful change to deliver results.
His consultative style allows him to build strong relationships with business owners, gaining a clear view of each company’s operations, goals, and value potential.