Is Your Business Working Hard, But Not Making Enough?
It’s time to stop trading long hours for low profits. Let’s identify the hidden opportunities in your business to improve cash flow and significantly increase
Finding new customers is hard work and expensive, especially when the economy is subdued.
Selling to people who already know who you are and have probably already bought from you is much easier and cheaper.
In your accounting software – you will have a list of people or businesses who have previously bought from you. If you captured their email address at the time, the information is more valuable.
In your job management software – same as above, but you are more likely to have captured more information about the customer.
In a CRM database – You may use a CRM system to capture leads and manage your sales pipeline. You will find both those who you have sold to, and those that made contact but were not ready to buy yet.
On your social media pages (Facebook, Instagram, LinkedIn etc) – these are people that follow you and are interested in what you do.
Individual emails or phone calls – depending on your business, direct contact may have the best results. It doesn’t need to be a sell message but a way of simply staying connected.
Email newsletters – this still works! Send newsletters regularly to your contacts letting them know what you are up to, what you can offer them (they might not know your full range of products/services), what problems you able to solve, specials, customer testimonials etc. Even if they don’t read your newsletter, simply seeing your business name in their email list may prompt a decision to buy.
Social media posting – similar to email newsletters but can be more light-hearted as well. Great for sharing stories of how you are making customers happy.
Remember it is all about being in front of your customers when they are ready to make a buying decision. If you have provided a great product or service, they are more likely to buy from you again. Keeping in touch can increase the value of each of your customers, either through a repeat purchase, or buying a different product or service from you.
It’s time to stop trading long hours for low profits. Let’s identify the hidden opportunities in your business to improve cash flow and significantly increase
Paul Watson is a leading expert in strategic organisational change. He has a proven ability to facilitate and drive results by developing clear, practical strategies that empower teams to grow, adapt, and succeed.
Based in Auckland, Paul partners with New Zealand businesses to guide performance improvement and business transformation at the organisational level.