Testimonial

From Solo Gardener to Business Leader: How City Botanics Grew with Purpose

Martin Steel Brown turned his passion for garden design into a flourishing landscaping business. After launching City Botanics in Auckland, he found early success working solo – but quickly realised he needed a clearer path forward to handle demand, grow a team, and scale sustainably. With the support of Oxygen8’s business coaching programme, Martin transformed his one-man passion project into a structured, growing company – without losing sight of the creative spark that started it all.

How Business Coaching Helped a Creative Business Take Root and Grow

Martin’s early challenges mirrored those of many solo entrepreneurs – juggling everything, working late, and struggling to find space for strategy. After New Zealand’s first COVID lockdown, demand surged, and Martin knew he couldn’t keep doing everything alone.

With support from Oxygen8, he put proper systems in place, hired his first team members, and grew to five staff in just six months. His revenue doubled in year two – and is on track to double again. More importantly, Martin now has clarity around decision-making, better work-life balance, and a sounding board for big-picture ideas. From hiring to growth to taking weekends off, the business now works with him, not against him.

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“Having a strategic partner to bounce ideas off helped me move from a busy sole trader to a confident business owner with a clear plan for growth.”

Whether your business is in need of rescue, needs to improve or just needs to grow, our Business Success Programme will help you to achieve your goals.

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