Meet Our Team

Steve Potts

Bay of Plenty, Waikato, Taupo

Business Consultant in Taupo, Waikato & Bay of Plenty

Enabling SME Growth Through Real-World Experience

Steve Potts brings over two decades of hands-on business consulting and ownership experience to help SMEs grow profitably and sustainably. Having worked across a wide range of industries, Steve understands both the challenges and opportunities business owners face-and how to turn potential into performance.

He is currently a shareholder, Director, and Board Member of a successful and growing business, giving him practical insight into governance, strategy, and operations.

A Commercial Background That Spans Sectors

Steve has worked in senior roles within multinational companies in New Zealand and has been a business owner and shareholder in privately held companies for the past 22 years. His experience includes:

  • Wholesale and retail operations

  • Recruitment and staffing

  • Importing and logistics

  • Sales and marketing strategy

This broad commercial background allows him to adapt his business development support to a wide variety of industries.

“I’ve been in the shoes of a business owner, and I know how powerful the right structure and strategy can be when it comes to unlocking growth.”

A Business Consultant Focused on Profit and Performance

Steve has a sharp ability to tap into the potential of a business and uncover opportunities for sustainable growth. Whether it’s improving systems, building a stronger team, or clarifying direction, he supports business owners with practical advice and long-term strategic thinking.

At Oxygen8, Steve applies the Business Success Programme to help companies gain clarity, improve profitability, and increase the value of the business.

Life Beyond Business

Steve and his wife split their time between Auckland and Taupo. Both are enthusiastic sports fans and avid boaters, and Steve finds relaxation and inspiration in fishing-often out on the lake when time allows.

Ready to Take the Next Step?

If you’re a business owner in Taupo, Waikato, or the Bay of Plenty looking to grow your business, improve profit, or prepare for long-term success-

Contact Steve Potts today to find out how structured business consulting can help you realise your goals.

Whether your business is in need of rescue, needs to improve or just needs to grow, our Business Success Programme will help you to achieve your goals.

Book a FREE Consultation