I’m Making a Profit — So Where’s All the Cash Gone?”

Income image I’m Making a Profit — So Where’s All the Cash Gone?”
Profit looks great on paper — but cashflow is what keeps a business alive. Understanding the difference helps you make smarter decisions, stay ahead of surprises, and build a truly resilient business.

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This is one of the most common questions small business owners ask — and a very valid one!

On paper, your business may be profitable, yet your bank balance tells a different story. The key to solving this mystery often lies in your balance sheet, not your profit and loss statement.

Let’s look at a few common reasons why your profit isn’t showing up as cash in the bank.

1. Increase in Inventory

If you hold stock, a portion of your cash is sitting on your shelves. The more inventory you carry, the less cash you have available for other needs. Regularly review your stock levels — are you holding more than you need?

2. Customer Payments

Your profit won’t hit your bank account until your customers pay. Ask yourself:

  • Are you slow to send invoices?
  • Do you offer generous payment terms?
  • Do you have overdue debts?

These are three key areas to tighten up if you want to speed up cash flow. Take a look at your aged receivables report — it’s often an eye-opener!

3. Loan and Debt Repayments

Bank overdrafts, vehicle loans, and other borrowings all eventually need to be repaid. These repayments appear on the balance sheet, not the profit and loss, which can make cash flow feel tighter than expected.

Keep an eye on interest rates too — high borrowing costs can quietly drain your cash.

4. Owner Drawings

If you’re not paying yourself wages, any personal withdrawals or business-paid personal expenses are recorded as drawings. These don’t appear in your profit and loss until your accountant makes year-end adjustments, which can make your cash position look lower than your profits suggest.

Profit doesn’t automatically equal cash in the bank. To understand where your money’s really gone, review your balance sheet alongside your profit and loss — they tell the full story together.

Understanding the flow of cash through your business gives you the power to make smarter decisions, plan ahead, and keep your business financially healthy. If you don’t understand your balance sheet or cashflow, get some help from your trusted business advisor.

James Kirner

James Kirner

James Kirner is a leading expert in business sales and communication, known for his ability to cut through the noise and identify the critical factors that drive business performance. With a talent for analysing real-world situations and creating positive outcomes, James works alongside business owners to deliver tangible results.

He specialises in helping New Zealand SMEs find clarity and direction in the face of complexity-supporting stronger decision-making and long-term business growth.

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