In business, we always try to differentiate ourselves from our competition. We usually do that by picking one of three areas where we want to be better than the rest;
• Product leadership, through having the best products and services available, or
• Value for money, by providing our goods and services at a better rate than anyone else, or
• Trusted service, by giving our clients better service than they get elsewhere
A lot of us choose to be a Trusted Service because
a) we don’t have the scale that’s required to lead in the value for money space, and
b) we don’t have the specialisation needed to devote the time, effort and investment it takes to be a true product leader
Choosing to be a Trusted Service means that we have to over-deliver in a crowded marketplace – and to do that we have to aim past great Customer Service towards Trusted Relationships.
A Trusted Relationship is one where the client says “I’ll always come to you, because I trust you. I accept your first price, because I trust you. I want you to make a profit, because I think you deserve it – and that’s what I tell everyone.” Sounds great, doesn’t it?
It doesn’t happen easily, and it doesn’t happen immediately – but great businesses know how to achieve it.
If you’d like to know more – talk to me, Noel MacDonald from Oxygen8 Consulting, helping make business better.
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